Personal operating surface

Juan Mackie.

A working ledger for technology, AI, entrepreneurship, investing, writing, and the useful things I keep building.

A living index of projects, essays, books, music, and ideas worth returning to.AI will do to the human mind,what the bicycle did for human movement

About

Builder, writer, and observer of systems.

Signal01

Useful tools, clear thinking, and ideas that survive contact with reality.

I care about AI, business, investing, and the mechanics behind how useful things get made. Most of the work here sits somewhere between software, media, and personal operating systems.

Principles02

Principle

Things by me

Selected projects and links.

Quick path03

Start with the work that is still alive.

The index includes essays, books, audio, GitHub experiments, and a few production links that shaped the path here.

Read latest

Listening

What is playing, and where I keep going.

Writings

Recent essays.

Reading

Books on the desk.

Reading list252
  • The Difference Between God and Larry Ellison: God Doesn't Think He's Larry Ellison
  • The Unaccountability Machine by Dan Davies
  • Unreasonable Hospitality by Will Guidara
  • Abundance by Ezra Klein
  • Transport for Humans by Pete Dyson and Rory Sutherland
  • Alchemy by Rory Sutherland
  • Kill Decision by Daniel Suarez
  • Elements of Choice by Eric J. Johnson
  • City of Joy
  • Inheritocracy by Eliza Filby
  • Outlive: The Science and Art of Longevity
  • Under the Hood by Stan Slap
  • A Little Book on the Human Shadow by Robert Bly
  • Becoming Trader Joe by Joe Coulombe
  • Asian Godfathers
  • Built from Scratch by Bernie Marcus
  • Let My People Go Surfing by Yvon Chouinard
  • The Death of the Banker by Ron Chernow
  • Case Studies For Corporate Finance by J.R. Harold Bierman
  • Doing What Matters by James M. Kilts
  • The Responsible Company by Yvon Chouinard
  • Behind the Banyan by Aaron Low
  • The Heart of Innovation by Matt Chanoff
  • Purple on the Inside: How J.B. Hunt Transport Set Itself Apart
  • The Nature of Our Cities
  • For Blood and Money
  • Bury My Heart at Conference Room B by Stan Slap
  • Hyperefficient: Optimize Your Brain to Transform the Way You Work
  • Never Enough: From Barista to Billionaire
  • A Million Miles in a Thousand Years
  • Technofeudalism: What Killed Capitalism
  • Manufacturing Consent by Noam Chomsky and Edward Herman
  • Day Trading QuickStart Guide
  • High and Mighty: The Dangerous Rise of the SUV
  • Trading in the Zone by Mark Douglas
  • Merchants of Doubt
  • Run Your Business, Don't Let It Run You
  • Outside Directors in Family Owned Businesses
  • Freedom's Forge
  • The Deming Management Method
  • Lights Out: Pride, Delusion, and the Fall of General Electric
  • Plain Talk: Lessons from a Business Maverick
  • Electronic Value Exchange: Origins of the VISA Electronic Payment System
  • The Fifth Discipline Fieldbook
  • Measures of Success by Kevin Claydon
  • Engines That Move Markets
  • You Have A Choice: Beyond Hard Work to Meaningful Work
  • Deming's Journey to Profound Knowledge
  • Filterworld by Kyle Chayka
  • Hello, My Name Is Awesome
  • Platform Revolution
  • Lean Analytics
  • Hooked by Nir Eyal
  • The Psychology of Money by Morgan Housel
  • The Checklist Manifesto by Atul Gawande
  • Tools of Titans by Tim Ferriss
  • Zurich Axioms
  • More Than You Know
  • The Rise of Superman
  • The Breakout Principle
  • From the Rat Race to Financial Freedom
  • Logo Design Love
  • How Big Things Get Done by Bent Flyvbjerg
  • Catalyst
  • The CEO Next Door
  • The 5 Elements of Effective Thinking
  • How to Make a Few Billion Dollars
  • The McKinsey Engagement
  • The McKinsey Edge
  • Red Notice by Ben Mezrich
  • The Key Man
  • The World for Sale
  • MBS by Ben Hubbard
  • Sales Pitch
  • Leadership Secrets of Attila the Hun
  • Maverick by Ricardo Semler
  • When the Wolves Bite
  • The Cult of We
  • The High-Velocity Edge
  • The Warren Buffett CEO
  • The Fund by Robin Wigglesworth
  • The Dealmaker
  • Founder vs Investor
  • Forget the Funnel
  • Capital Returns
  • Twenty Things You Need to Know
  • Black Edge by Sheelah Kolhatkar
  • Looking for Spinoza by Antonio Damasio
  • The Fountainhead by Ayn Rand
  • Demand-Side Sales 101
  • The Kingdom of Prep
  • Imagination House by E. Lee Walker
  • Propaganda by Edward Bernays
  • The Pretender by Melanie Benjamin
  • Winning by Jack Welch
  • Positioning by Al Ries and Jack Trout
  • The Nurture Assumption by Judith Rich Harris
  • Born of This Land by Chung Ju-Yung
  • We're Pregnant! by Adrian Kulp
  • The Price of Time by Edward Chancellor
  • Antimemetics by Nadia Asparouhova
  • Who Knew by Barry Diller
  • Project Hail Mary by Andy Weir
  • The Rhythm of Strategy by Marleen Dieleman
  • Robert Kuok: A Memoir
  • The Cult of Information by Theodore Roszak
  • The Shock of the Old by David Edgerton
  • How to Get Filthy Rich in Rising Asia by Mohsin Hamid
  • Practical Wisdom by Barry Schwartz
  • Buffett's Early Investments by Brett Gardner
  • The Creation of Wealth by R.M. Lala
  • Jamsetji Nusserwanji Tata by Frank Harris
  • The Polyester Prince by Hamish McDonald
  • Absolute Power by Sucheta Dalal and Debashis Basu
  • The Life and Times of G.D. Birla by Medha M. Kudaisya
  • A.D. Shroff: Titan of Finance and Free Enterprise by Sucheta Dalal
  • The Platform Delusion by Jonathan A. Knee
  • J.B. Hunt: The Long Haul to Success by Marvin Schwartz
  • Up the Organisation by Robert C. Townsend
  • The Wisdom of the Enneagram
  • When the Machine Stopped by Max Holland
  • Gas Wars by Paranjoy Guha Thakurta
  • Ghost in the Wires by Kevin D. Mitnick
  • The Strategy of Conflict by Thomas C. Schelling
  • Samsung Rising by Geoffrey Cain
  • System Collapse by Martha Wells
  • Fugitive Telemetry by Martha Wells
  • Network Effect by Martha Wells
  • Exit Strategy by Martha Wells
  • Rogue Protocol by Martha Wells
  • Home: Habitat, Range, Niche, Territory by Martha Wells
  • Artificial Condition by Martha Wells
  • All Systems Red by Martha Wells
  • The Inheritance of Loss by Kiran Desai
  • Excession by Iain M. Banks
  • Hotel by Arthur Hailey
  • Blind Man's Bluff
  • Crossing the Chasm by Geoffrey A. Moore
  • Who Is Michael Ovitz?
  • New Dress for Success by John T. Molloy
  • Who Says Elephants Can't Dance
  • Kochland by Christopher Leonard
  • Ogilvy on Advertising
  • What Would Machiavelli Do
  • Guerrilla Marketing by Jay Conrad Levinson
  • Marketing Metrics
  • The Prince by Niccolo Machiavelli
  • The Complete Guide to Taxation in Australia by Max Newnham
  • Australian Taxation Study Manual by K. Tai
  • Tax Planning for Family and Small Business by Linda Delaney
  • Be Your Own VC
  • The Millionaires' Factory
  • More Money Than God by Sebastian Mallaby
  • Learning to Build
  • Logic of Failure
  • Made in Japan by Akio Morita
  • Critical Path by R. Buckminster Fuller
  • Invested
  • How Will You Measure Your Life? by Clayton Christensen
  • Productize
  • The Fish That Ate the Whale
  • The Symphony of Profound Knowledge
  • Business Bullseye by Allan Mason
  • The Power of Positive Thinking
  • Awaken the Giant Within by Tony Robbins
  • The Hypomanic Edge
  • The Puppet Masters
  • The Sovereign Individual
  • The Paradox of Success
  • The HP Way
  • Profit First by Mike Michalowicz
  • Treasure Islands by Nicholas Shaxson
  • How Brands Grow
  • Flow by Mihaly Csikszentmihalyi
  • Simple Numbers, Straight Talk, Big Profits!
  • Lives in Trust
  • The Hidden Wealth of Nations
  • Family Wealth
  • Buy Then Build
  • The Deming Dimension
  • Understanding Variation by David Chamberlain
  • Enlightenment Now by Steven Pinker
  • Creating a Data-Driven Organization
  • Creativity by Mihaly Csikszentmihalyi
  • Necessary but Not Sufficient
  • Better, Simpler Strategy
  • The Haystack Syndrome
  • The Millionaire Fastlane
  • The Power Law by Sebastian Mallaby
  • How to Become a Rainmaker
  • Running with Purpose by Jim Weber
  • I Could Do Anything If I Only Knew What It Was
  • Essentialism by Greg McKeown
  • Crossing the Chasm, 3rd Edition by Geoffrey A. Moore
  • Small Giants by Bo Burlingham
  • Predictably Irrational by Dan Ariely
  • The Expectation Effect
  • The Great A&P and the Struggle for Small Business in America
  • The Ultimate Sales Machine
  • The Power of Full Engagement
  • The Surrender Experiment
  • Million Dollar Consulting
  • The Score Takes Care of Itself
  • The Paradox of Choice
  • American Bonds
  • The Status Game
  • The Rise and Fall of the Third Reich
  • The Misfit Economy
  • Geopolitical Alpha
  • A First-Rate Madness
  • Vested
  • Amp It Up
  • Zero to IPO
  • Vested Outsourcing
  • In Business As in Life, You Don't Get What You Deserve, You Get What You Negotiate
  • The Emperors of Chocolate
  • HBR Guide to Thinking Strategically
  • Discovery-Driven Growth
  • The Effortless Experience
  • The Man Who Broke Capitalism
  • Corporate Explorer
  • Sell Like Crazy
  • Empire of Pain by Patrick Radden Keefe
  • What Got You Here Won't Get You There
  • The Art of Pricing
  • The Rise and Fall of the Conglomerate Kings
  • The Innovator's Dilemma by Clayton Christensen
  • Pleased, But Not Satisfied
  • Priceless by William Poundstone
  • Building a Second Brain
  • Three Blind Mice by Ken Auletta
  • Lessons from Private Equity by Orit Gadiesh
  • Entrepreneurship
  • The 1% Windfall
  • The Art of Intrusion
  • The Art of Deception by Kevin Mitnick
  • Topgrading by Bradford D. Smart
  • After Steve by Tripp Mickle
  • Richer, Wiser, Happier by William Green
  • The 3G Way
  • A Triumph of Genius
  • Skunk Works by Ben Rich
  • Ultralearning by Scott Young
  • How to Win in a Winner-Take-All World
  • Hidden Champions of the Twenty-First Century
  • The Lean Turnaround
  • Amazon Unbound by Brad Stone
  • Dream Big
  • Zero-Base Budgeting by Peter Pyhrr
  • The Moral Animal
  • The Discipline of Market Leaders
  • Family Trusts: A Plain English Guide for Australian Families

Podcast

One thought at a time.

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A place for technology, business, investing, and whatever is worth sitting with.

The podcast where I explore one thought-provoking idea at a time. It is a place for technology, business, investing, and whatever else is worth sitting with for a while.

Prompt Paul

AI-powered text assistant.

Chrome extension07

Short feedback loops for selected text, without ceremony.

Prompt Paul is a Chrome extension that helps process selected text quickly with AI. It is built for practical use, not ritual.

Support08

If you want to support the project, use the Ko-fi link in the site footer or send a direct note.

Email Juan

Referral links

Referral Links and Codes.

Contact

Reach out by email.

No form. Send a direct message.

Use email for collaborations, questions, project notes, or anything that should not get lost in a feed.

juan.mackie@gmail.com